Service design and branding for the BBC.
We created a multi device platform for the BBC’s digital services, and explored how the BBC Masterbrand could be connected with its service ecosystem.
Outcome. A fully fledged BBC One Service prototype, connecting all devices, including TV. And a study on the Masterbrand that was used to design the service strategy and the iPlayer rebranding.
My Role. Design consultant.
BBC One Service.
We needed to create a cohesive multi platform service that included all BBC products, since they were providing a fragmented experience for the BBC audience. We created a responsive, cohesive system supporting web, phone, tablets and TV. I was involved in identifying and developing the typographic system, including grid and layouts, as well as prototyping and user testing.
The BBC Masterbrand.
The project started with a research on ways to improve the perception of BBC master brand digital offer and to find opportunities to enhance the online brand experience. My responsibilities included rethinking the current branding structure, competitor analysis, as well as core, functional and expressive value analysis, and finishing with the visual research. This work was translated into the BBC One Service Vision.
