Behavioural Science.

My MSc in Cognitive and Decision Sciences deepened my understanding of how people think, decide, and build trust in complex systems, particularly in the context of group behaviour and AI systems.

Research & innovation.

I use both qualitative and quantitative research to understand the unspoken wants, needs and unpredictable choices we make, often irrationally.

Experience design.

As a trained architect, I moved from designing homes and urban planning to digital products and services, always focusing on making a positive impact on people's lives.

Integrative Leadership.

I have a multi disciplinary background that brings different disciplines and people, together. I focus on creating a work environment where everybody can do their best work.