Experience design.

As a trained architect, I moved from designing homes and urban planning to digital products and services, always focusing on making people's lives better by starting with their needs.

AI & Cognitive Science.

My MSc in Cognitive and Decision Sciences deepened my understanding of how people think, decide, and build trust in complex AI environments.

Research.

I use both qualitative and quantitative research to connect what people need with what technology can do and what businesses aim to achieve.

Innovation.

I help organisations bring complex tech into their products and services, in ways that people will actually use and trust. This makes me well suited if you are looking to integrate new tech into your current service (or product).

Leadership.

I have built and managed teams of 2 to 21 people across different countries. I focus on creating work environments where people can do their best work while meeting business goals.

Creative Direction.

From brand strategy to design tokens, I cover the full stack. I apply my classical design background to technology, devising the strategy behind design languages and systems, and executing them with clarity.