I apply behavioural science to products, services and AI, to make better decisions.

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Connecting tech with people’s needs.
I use qualitative research and data to understand the psychological forces that drive our choices, to navigate our irrationalities with clarity.

Behavioural study (N = 170) - trust in AI generated diagnoses →

From discovery research to POC for drones at Intel →

AI and decision-making.
I’ve been working on intelligent systems since 2014, and my research at UCL was focused on mixed human - AI collaboration, trust formation and explainability.

Responsibility in AI systems →

Human - AI collaboration at UCL →