Transforming trading with Eikon (Refinitiv)

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Eikon is a financial trading platform that provides tools and insights for market analysis. Originally developed as monolithic software, we evolved it into a modular operating system to offer greater flexibility for a diverse range of customers.

Outcome. I funded the Creative Direction team, we were able to deliver the new design language for the platform, and the design system. Created a cohesive identity and vision for the UXD team of designers and engineers.

My role. Design direction, product strategy, design and engineering ops.

As Creative Director for Eikon my role involved guiding the branding strategy of the platform, connecting it with the overall Thomson Reuters Brand, and setting the ground work for the product’s design system. In collaboration with the Head of UX and the other Design Directors, I was also responsible to craft the overall UX team’s vision, narrative and ways of working.

The blotter.

The blotter is a tool that can guide trading from analysis to execution. Initial research highlighted that traders found it challenging to gather all information they needed in one place and they had a fragmented workflow which was increasing their speed in execution, we wanted to provide a one go to solution where they could have all the tools they needed in two screens. Although the technical implementation of the dashboard was particularly complex to achieve, we wanted to use this work to ignite change in conversations with senior stakeholders.

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A static prototype with provisional data was tested and It highlighted that the tool was helping traders to speed up their execution times. The project presented some complexity related to existing legacy technology, the work triggered lots of conversations and it highlighted the need to evolve the existing product strategy, with the endorsement of senior management.

Creative Direction

The opportunity to work with Thomson Reuters allowed me to tackle all aspects of design. In addition to managing and directing the product with the other Directors, together with my immediate team, I was responsible for developing and managing our group’s brand. We have strategised and created our group’s voice and personality, assuring consistency and quality in all internal and external communications. We were ‘gatekeepers’ of our team’s experience through print, film, moving image, digital and interior design.
The Creative Direction Team was also responsible to design the design language for Thomson Reuters Eikon, Financial Platform, which was then translated into a comprehensive Design System. The idea of having a Design System and a visual language that was based on different product use cases was quite new to the business, we created different tools to socialise the work we have been doing, which include a promotional video and a set of two illustrational books, which were distributed to senior stakeholders.