I help organisations evolve their products, services, building teams that perform at their best.
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Transformation for complex environments.
I led the GenAI implementation for ScienceDirect, guiding a multidisciplinary team through change. I also delivered 2 complex design systems, from strategy to tokens.
Service design for the public sector.
At the BBC, I mapped the service ecosystem across 30 + products. At Cambridge, I designed the service model for 108 university libraries. It was all about making sense of the invisible, untangling complexity.
