I help organisations to embrace change, form strategy to delivery. Patiently.

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Transformation for complex environments.
I led the GenAI implementation for ScienceDirect, guiding change through data and research. I also delivered 2 complex design systems, from strategy to tokens.

GenAI and Design System at Elsevier →

Redefining the operating model of Eikon trading platform →

Service design for the public sector.
At the BBC, I mapped the service ecosystem across 30 + products. At Cambridge, I designed the service model for 108 university libraries. It was all about making sense of the invisible, untangling complexity.

BBC One Service and brand development →

Service strategy for University of Cambridge Libraries →