Behavioural science for better services, fair AI & adaptive foresight.
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AI and decision-making.
I use qualitative research and data to understand the psychological forces that shape our choices. Latest academic research: Human - AI collaboration at UCL →
Transformation with people at the core.
Whether it’s integrating GenAI into ScienceDirect, or helping designers and engineers to collaborate better together, my goal is always to encourage change with intention.
Service design for the public sector.
At the BBC, I mapped the service ecosystem across 30 + products. At Cambridge, I designed the service model for 108 university libraries. It was all about making sense of the invisible, untangling complexity.
